Visual Languages
I call it Visual Languages because that’s really what these are: different ways for a brand to speak visually. This is where I show collections of icons and illustrations created for different brands, each shaped by its own visual system and identity.
PROLINK is a Toronto-based insurance company built around the idea of connection. I carried that language into a series of promotional illustrations, then extended it into two levels of iconography, using elements from the logo and dashed-line graphics to keep everything feeling connected to the brand.
Illustration for digital slider. Copywriter: Jeff Katz.
Insurance solutions icons inspired by the PROLINK logo.
Additional icons for why people should choose PROLINK.
Mud Hero is Canada’s largest homegrown obstacle course race series. To help bring a little more energy to its social presence and to attract young audiences, I had the chance to create a series of digital stickers in collaboration with copywriter Chris Torbay.
Copywriter: Chris Torbay, Nhan Do
For a one-off Member Benefits Report for the Ontario Medical Association, I used an editorial illustration approach to put physicians at the centre of the story. The idea was a simple one: show how the OMA lends a “helping hand,” using doctors’ hands interacting with icons that represent the benefits and support available to members.
Illustrations for eblast. Copywriter: OMA.
Advantages Retirement Plan is designed exclusively for physicians who are OMA members. I worked with the brand’s two-tone palette and uplifting retirement imagery to create a set of icons supporting its messages and offerings.
