Equifax Canada

Equifax Canada, one of Canada’s two private credit bureaus, turns deep credit data into actionable insights for better business & personal decisions.

Over multiple campaigns spanning several years, I joined the creative team to build a new brand platform—“Data in its most powerful form”—that leveraged Equifax’s market dominance & data depth to outshine competitors; and equip marketing and sales with persuasive, insight-driven storytelling.

Even working within the original U.S. brand assets, we carved out a simple, unique, and distinctly Canadian creative platform that stood on its own in our market.

Industry

  • Financial Services

Category

  • Brand & value proposition strategy
  • Digital marketing & content
  • Marketing collateral design
  • Corporate communications

Agency

  • Yield Branding

Role

  • Lead Designer

Team

  • Account Executive
    Brad Usherwood
  • Art Director
    Chris Torbay
  • Production Designer
    Wayne Zhang
    Gonzalo Briceno
  • Copywriter
    Chris Torbay
    Jeff Katz
    Cathy McMahon
  • Origami Artist
    Alex Yue
  • Photographer
    Steve Frost
  • Animation
    Jullian Ablaza

Commercial Insights Campaign

Building on the “Data in Its Most Powerful Form” campaign, we broadened our scope to an enterprise visual strategy. The new approach preserves the campaign’s core storytelling — data-driven insights made tangible — but adapts its look and feel to address the full spectrum of Equifax Canada’s offerings for businesses.

Commercial services now sport their own distinctive creative aesthetic and narrative tone, ensuring clarity & cohesion across every touchpoint. This fresh campaign introduces the Commercial value proposition to the market, and Equifax's new tagline "Powering the World with Knowledge".

Behind The Scene

Here’s a peek behind my Equifax Canada gig. I wasn’t just clicking away at my desk — I collaborated with photographers, animators, print production house, event coordinators, and an actual origami artist. *Really appreciate these size & scope of a client*

While this happened before the AI advancement, the buzz of ideating in a real studio, email threads with the creatives, or troubleshooting a print test in person was definitely a vibe. I’m glad I got to do it—now, onto the next challenge.