A north pole hard windy snowy environment with polar and its slogan ontop

Polar Asset Management Partners

Polar AMP is a Toronto-based global asset management whose polar bear identity reflects strength, confidence, and resilience in harsh environments.

I was pleased to contribute to the brand’s development. While the logo was created by other members of the team, I helped translate it into a cohesive brand experience across the website, marketing collateral, and broader brand applications.

Industry

  • Financial Services

Category

  • Brand Identity
  • Visual Systems

Agency

  • Yield Branding

Role

  • Lead Designer

Team

  • Account Executive
    Ted Nation, Katherine Vavilova
  • Art Director
    Chris Torbay
  • Production Designer
    Stephanie Hammond, Gonzalo Briceno & more
  • Copywriter
    Jeff Kats, Paige Tiberio
a close up shot of a polar bear on the right with a company logo displayed on the left
A typography chart display of Glober font
front and back of the Polar Business Card displayed on a white background
A display of pages from polar Brand guideline

The Polar Bear logo is a strong foundation. However, the brand creative platform is based on a numbers of elements that define the look and feel: Typeface, Identity Tab, Colour Palette, Pattern, Imagery.

I got that thinking carried across the pitch decks, fund sheets, direct mail, client events, and thought-leadership content, in both print and digital. The bear, apparently, had a fairly full schedule.

a gift box half open with a teal beanie inside, a spread of a brochure displayed on a light gray background.
A 3d mockup of a stage for polar investor day

25ᵗʰ Anniversary

For Polar AMP’s 25th anniversary, I wanted to mark the milestone in a way that felt true to the brand, but different in away. I leaned into the polar bear as a symbol of resilience and strength, set against an environment that can be harsh, but also incredibly beautiful.

That contrast helped shape the anniversary identity and gave the 25-year milestone a story that felt a little more meaningful. And yes, I got to design the logo this time!

Website Enhancement

For this website enhancement, I was working with a structure that was already in place, so the goal was really to give it a thoughtful facelift rather than rebuild everything from scratch.

We kept most of the existing architecture intact, added a few new pages, and brought the newly developed brand story into the experience. There were constraints along the way, from the existing WordPress setup and content to a pretty tight turnaround, but we managed to make it all work together in the end.

a collection of Polar website pages displayed in a dark teal background
Polar website homepage displayed in a dark teal background
3 key visual from Polar website displayed in a dark teal background

Nhan Do © 2026